McAfee on Wednesday announced an updated version of McAfee Mobile Security offering.
The new version features the Multi-user App Profile function which allows consumers to create multiple user profiles on one device with customized or restricted access to apps.
The new version of the software also features the option to choose between a basic or premium version.
McAfee says the premium version provides security and privacy features on top of the basic version capabilities, while the basic version provides select antivirus, backup and anti-theft capabilities at no cost.
In 2012, 1.6 million Americans faced smartphone theft, and stolen mobile phones cost consumers over $30 billion.
McAfee Mobile Security basic protects users’ privacy as it allows them to back up, wipe and restore contacts remotely through an easy-to-use web portal, as well as locate a lost or stolen device on a map, and remotely sound an alarm.
“When consumers contemplate securing their smartphones and tablets, they often think in terms of their susceptibility to mobile malware, overlooking the very real threat to their privacy should their devices become lost or stolen,” said Ari Jaaksi, senior vice president and general manager, mobile engineering and operations at McAfee.
In the Mobile Security: McAfee Consumer Trends Report – June 2013, McAfee found that more than one quarter of mobile apps are likely more than just adware and may be collecting and handing over precise GPS location, account, and activity information to criminals.