Kaspersky Anti-Virus 2014 and Internet Security 2014 are targeted at home users in India.
Cricket icon Sachin Tendulkar introduced the security software on Friday in Mumbai.
Kaspersky Anti-Virus 2014 and Internet Security 2014, which include ZETA Shield antivirus technology from Kaspersky Lab, are designed to protect the financial data and personal information.
“Kaspersky Internet Security 2014 and Antivirus 2014 will address today’s major security concern of the customers which includes real time protection against emerging threats and loss of sensitive information during the online transactions,” said Jagannath Patnaik, director – Channel Sales, South Asia, Kaspersky Lab.
Kaspersky Internet Security 2014 includes features such as safe money technology, automatic exploit prevention, trusted application mode and anti-blocker technology.
Kaspersky Internet Security 2014 features trusted applications mode that protects the computer by only allowing the launch of applications that are identified as safe to use.
The trusted applications feature is based on the updated Kaspersky Lab White listing data base of legitimate applications. The database contains over 700 million unique entries with thorough descriptions of all popular applications including operating systems, browsers, image viewers, video players, games, and more.
“By 2015, it is projected that India will have largest Internet user base. We consider India as one of the strategic markets for our growth and with the launch of 2014 edition of consumer security solutions we look forward to greater market share in Indian market,” said Maxim Mitrokhin, director – Operations, Asia Pacific, Kaspersky Lab.
Kaspersky Internet Security 2014 offers improved parental control capabilities, which provide flexible controls over all possible scenarios in which a child might use the computer.
Kaspersky Anti-Virus 2014 and Internet Security 2014 have been optimized to ensure minimal consumption of PC resources.
Kaspersky Lab products have integrated socialization functions, allowing users to help their friends on social networking sites to make their computers more secure.
Kaspersky Internet Security 2014 is available both as a standalone product and as part of Kaspersky Internet Security – multi-device, a security solution that will soon be launched to provide premium protection for the world’s most commonly-used devices.
Kaspersky Internet Security – Multi-Device will give users an easy way to secure their Internet activity on multiple computers and mobile devices, with just a single purchase of a single license.