Hitachi targets video security market with VM platforms


Hitachi Insight Group today introduced three new Video Management Platform (VMP) models.

The Insight Group handles Hitachi’s global unified internet of things (IoT) business and go-to-market (GTM) strategy.

With the launch of the new models, Hitachi intends to fix its position in the video security and monitoring market.

According to an independent research firm, this market has an estimated $6 billion total available market (TAM) opportunity.

The new VMP configurations combine virtualized compute and storage and are delivered as fully integrated, turnkey appliances.

These new models are optimized for enterprise video security and monitoring environments and support video analytics.

“With its Video Management Platform, Hitachi is addressing a major gap in the video compute and storage market that has prevented physical security solutions from evolving to fully embrace digital transformation and IoT,” said Pierre Bourgeix, vice president at consulting firm SecureState.

Hitachi conveyed that VMP has been fully tested and certified compatible by its partners to support the XProtect VMS software from Milestone Systems, and the Ocularis 5 VMS software from OnSSI, respectively.

Hitachi is collaborating with both companies to co-develop solutions, accelerate GTM and expand opportunities in the fast-growth video security and monitoring market.

“Milestone’s robust open IP video management software together with the simplicity and reliability of Hitachi’s Video Management Platform will help to pave the way for smarter, safer cities, industries and businesses of the future,” said Reinier Tuinzing, strategic alliances manager, Americas, at Milestone Systems.

Mulli Diamant, vice president of international business development at OnSSI said, “We see tremendous opportunity for OnSSI and Hitachi to gain prospects and take share in a marketplace ripe for next-generation video management solutions.”

The VMP is generally available now in North America, the United Kingdom and all APAC countries, excluding Japan, through Hitachi and select partners.

The company informed that it will also expand availability to France, Germany and other EMEA markets this year.