DDoS attacks affect revenue and reputation of companies

Companies under Distributed Denial of Service (DDoS) attack face revenue and reputation losses, according to the survey conducted by Kaspersky Lab and B2B International.

According to the results 26 percent of companies that encountered a DDoS attack have reported lost business opportunities and loss of contracts or ongoing operation that generate guaranteed income as the most damaging consequence of such an attack.

The next major consequence mentioned is the risk to reputation with 23 percent of the respondents experiencing the same. Meanwhile 19 percent thought there is risk of losing current customers who were not able to access services due to the DDoS attack.


Only 17 percent of respondents named technical issue as the most undesirable consequences as they need to deploy back-up systems to keep operations online.

According to the survey just 14 percent were concerned about the costs of fighting the attack and restoring services.

There was a difference in views between industries. For industrial and telecom companies, e-commerce, utilities and energy organizations, the main concern is the reputational risk rather than the losing business opportunities while in the construction and engineering sector the greatest fear is about the cost of setting up back-up systems.

The research revealed that only 37 percent of the organizations said they currently have measures in place to protect against an attack.

Head of Kaspersky DDoS Protection, Kaspersky Lab, Evgeny Vigovsky said, “People who have not yet faced a particular threat often tend to underestimate it while those who have already experienced it understand which consequence might be the most damaging for them. This is why it is important to evaluate all possible risks in advance and take appropriate measures to protect against DDoS attacks.”

Shilpa Khatri

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