Wipro to acquire design firm Designit to aid digital biz

IT services company Wipro is set to acquire Denmark-based Designit, a strategic design firm specializing in designing transformative product-service experiences, to boost its digital business.

Designit’s expertise in experience-driven design complements Wipro Digital’s capabilities in technology, digital strategy, design, and digital architecture.

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Together, the two organizations become a comprehensive and scalable global digital transformation partner for the entire C-suite, helping to improve customer experience while radically digitizing business operations.

“We have much of the technology needed, but we need to design the human experience in ways that make sense to us, and for the way we live and work. That’s why design today is so influential and strategic. There’s an endless market for products, services, and systems that need to be simplified and humanized,” said Mikal Hallstrup, founder and chief visionary officer of Designit.
“With our acquisition of Designit, we will complement the capabilities of an established design leader with our engineering heritage and bring compelling value to our clients,” said Rajan Kohli, senior vice president and global head of Wipro Digital.

Founded in 1991 in Aarhus, Denmark, the privately-held Designit employs more than 300 people in nine offices globally. Its clients are in healthcare, telecom, banking, automotive, and retail.

Wipro did not share the financial details for acquiring Designit.

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