Starwood Hotels & Resorts has tapped SPG App for Apple Watch to launch keyless entry system in the UK.
SPG Keyless is the hospitality industry’s first mobile, keyless entry system allowing guests to use their smartphone as a key.
The service will be available to members of Starwood Preferred Guest (SPG), a loyalty program.
Mobile check in, opening their guest room door, providing information like the hotel address, room number, confirmation number, and directions and SPG account information with just a glance of the wrist, etc. are some of the benefits of SPG App for Apple Watch.
“We’re committed to mobile and digital innovation and are excited to be the first hotel company to let guests check in and open their hotel room door with their Apple Watch,” said Mark Vondrasek, senior vice president, Distribution, Loyalty and Partnership Marketing for Starwood Hotels & Resorts.
Guests can receive the hotel address and directions in both the default and the local language upon arrival in their destination city. The mobile app shares transportation options including estimated costs. They can access reservation details and confirmation number are front and centre, ensuring a smooth check-in.
After registering for SPG Keyless, the Apple Watch will automatically send guests their room number and will function as their hotel room key at any SPG Keyless Starwood hotel allowing guests to bypass the front desk.
The app will display the hotel name, photo, and stay dates for up to four upcoming Starwood stays.
Members can access their SPG account information, receive alerts about newly posted Starpoints, and get congratulated when they graduate to elevated statuses
Currently available in English, the SPG App for Apple Watch will feature Chinese, Japanese, and Spanish languages.
130,000 SPG members in 130 countries have registered for SPG Keyless. Currently available in more than 100 Aloft, Element and W hotels including W London – Leicester Square in the UK, SPG Keyless is rolling out and will soon be available on 30,000 doors in 150 Aloft, Element and W hotels around the globe.
“By 2020, 80 percent of the adult population will own a smartphone. With the SPG App they will have a digital key to our W, Aloft and Element Hotels in their pocket,” said Daniel Kerzner, vice president Digital, Loyalty & Partnership Marketing for Starwood Hotels & Resorts in EAME.