Videocon announced the launch of low priced CCTV solution under Eco Series — targeted at the retail segment including homes and small commercial establishments.
Videocon aims CCTV market share of 11 percent by 2020 with revenue of Rs 1,050 crore. The company will also launch IP based solution at a later stage.
Videocon said its Eco Series comprises of 1MP, 1.3 MP and 2MP AHD Indoor & Outdoor cameras and 4, 8 and 16 channel DVRs. The price for 4 channel DVR and four 1 MP camera (2 indoor + 2 Outdoor) will be INR 4990.
Videocon Eco Series will be available at leading CCTV stores, while online channels will be selling at a later stage.
“With launch of such mass-market products and solutions, our aim is to ensure market expansion and target to be among the top 3 brands by 2021,” said Arvind Bali, CEO of Videocon Telecom and Videocon WallCam.
The Eco Series is simple to install and easy to set up with plug and play convenience, and will be the best solution for household and small commercial establishments such as shops/office etc.
“Through this CCTV solution we want to create awareness and make affordable video surveillance available to all,” Bali said.