Networking vendor Ruckus Wireless has launched Ruckus SmartCell Insight, a carrier-class Wi-Fi analytics platform.
Ruckus SmartCell Insight is designed to archive historical operational data that can be generated by up to hundreds of thousands of Ruckus Smart Wi-Fi access points and millions of client Wi-Fi sessions on mobile network operator (MNO) and large enterprise Wi-Fi networks, said Ruckus Wireless in a statement.
SmartCell Insight empowers network operators with essential Wi-Fi analytics to help them determine the long-term health and behavior of their Wi-Fi networks and the efficiency of the services provided over them.
Ruckus SmartCell Insight is based on Big Data technology and storage innovations found in columnar database repositories that are used to simplify the collection, storage and manipulation of huge amounts of network data. With this technology integrated into SmartCell Insight, service providers can now collect, parse and analyze years of Wi-Fi data for trending and business optimization.
With SmartCell Insight, service providers have instant access to a range of essential network metrics such as the distribution of client device types throughout the network, or the amount of uplink versus downlink traffic over a period of time or within a given location – vital information needed to make real-time business decisions.
Analytics can then be leveraged to become powerful new tools that service providers can use to determine future user behavior or stay ahead of data demand. This gives service providers the power to predict network performance for the purpose of increasing subscriber retention rates, reducing churn and enable targeted marketing and upselling of new products and services.