Pure Storage expands presence across EMEA region

Infotech Lead America:  Pure Storage, the California based all-flash enterprise storage array company, has expanded its operations across the EMEA region as a part of its rapid global expansion plan.

Storage industry veteran John Silva will lead the company’s EMEA operations.

Pure Storage is offering a new global guarantee program for all models of Pure Storage FlashArray. Customers who are unhappy with the price, reliability and  performance of the product will be refunded their money back. The money back “Love Your Storage” guarantee aims at making customers feel confident to move over from mechanical disk.

Pure has signed up about eight UK resellers with an aim to aims to sell entirely through the channel.

Meanwhile, Pure Storage announced the opening of multiple offices across the Asia Pacific region, including a new subsidiary, Pure Storage Japan K.K. It has  signed a partnership agreement with Tokyo Electron Device (TED) to distribute the Pure Storage FlashArray throughout Japan.

Tokyo Electron Device Limited (TED) has joined Pure Storage’s expanding ecosystem of strategic reseller partners. TED uses Pure Storage’s channel sales and marketing tools to accelerate demand, grow revenue and increase margins. TED has the expertise and technical resources required to facilitate the broad deployment of FlashArray, with more than a decade of experience in bringing high-growth North American technology startups, such as Brocade, Data Domain, Isilon, and others to the Japanese market.

Michael Cornwell has been appointed VP of Asia Pacific to oversee the company’s operations in the region. Pure Storage will offer customers in Asia Pacific access to local trained experts, 24-hour technical support, and on-site parts replacement at the same level as its North American customers.

FlashArray features a 15-minute install, web-based user interface and a VMware vSphere Web Client Plugin, storage that enables VDI administrators to devote their time to more constructive activities. Pure Storage has also launched the Pure Storage Dedupe Ticker, which is a tool that presents FlashArray’s actual data reduction rates in aggregate across its installed customer base.

Pure Storage is training its sights on the thriving virtualization community in Australia, an application space that will benefit from the FlashArray.

IDC forecasts the Worldwide I/O intensive storage capacity market to grow at an 86 percent annual compound growth rate. Distributors and resellers will benefit from the opportunity presented by the $4B, high-growth enterprise flash storage market through Pure Storage’s expansion into APAC market.

Sangeeta Sudhakaran

[email protected]