NRF 2015: Samsung demos new IT solutions for retailers

Samsung Electronics America has revealed its plans to showcase co-created IT solutions for retail segment at NRF 2015 in the U.S. from January 11-13.

Some of the focus areas would include storefront, the showroom, the loading dock, warehouse and back office.

Samsung has joined hands with industry partners to offer its smart signage displays, Galaxy tablets, smartphones and wearables, multifunction printers, among other things.

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The Storefront

Samsung has partnered with analytics vendor Quividi for presenting an intelligent digital storefront solution that offers real estate for attracting customers and projecting the brand at NRF 2015.

Samsung IT solutions for retail

The solution uses Quividi’s image sensing technology to count actual viewers and opportunities to see, while measuring attention times and dwell times and estimating the gender and age distributions of a retailer’s audience. Retailers can use this real-time analysis to target content to engage shoppers.

The Showroom

Samsung — in partnership with ComQi and Freshwater — will demonstrate an assistive selling kiosk utilizing RFID to deliver dynamic product information and suggested accessories to shoppers, with or without the assistance of a salesperson.

The Loading Dock and Warehouse

Samsung will demo Galaxy Tab Active that is ideal for working in challenging retail environments including the loading dock and warehouse. With IP67 dust and water resistant certification, the Galaxy Tab Active features Samsung Knox enterprise security platform.

The Back Office and Corporate

Samsung offers a mobile manager that enables managers to spend more time on the sales floor and less time in the office by providing real-time sales, inventory and personnel management and communication with headquarters and other internal teams.

Baburajan K
[email protected]