NEC to showcase retail solutions at National Retail Federation’s Big Show


NEC Corporation of America announced that it will feature new retail solutions at the National Retail Federation’s Big Show, taking place at New York’s Jacob K. Javits Convention Center from January 17 to 20.

NEC technologies include point of sale (POS), biometrics, digital signage and analytics and will be displayed at Booth #4143 during the NRF16 EXPO during January 17-19.

In a press statement, NEC said it will demonstrate integrated retail offerings combining its retail software and hardware with NEC’s biometrics and display technologies.

NEC’s Stanchion 3.0 retail suite includes hardware, software and services to enable store managers and staff greater access to data, improved communications and increased productivity within their store environments.

The company introduced biometric solution NeoFace Watch to help retailers to prevent losses, while is NeoFace Engage, which incorporates interactive signage with facial recognition technology, helps to tailor in-store advertising based on age and gender.

NEC will also demonstrate its biometrics intelligence capabilities by showing one of its newest biometrics solutions, Enterprise Video Analytics (EVA). This solution focuses on capturing age and gender analytics to track in-store shopper demographics to give retailers information for product and marketing campaigns.

In the Big Data section, NEC will showcase  InPosition, a point-of-service omni-channel retailing platform. It is a real-time direct fulfillment solution that enables retailers the ability to offer a mobile POS solution on the store floor.

NEC will also unveil a Fresh Food Optimization solution designed for item management by leveraging in-store data collection to accurately predict fresh food quantity purchases by the store.

Another item on display would be In-Store Analytics that combines the use of heat mapping to track customer product engagement and dwell times at specific products and location in the store. In addition, NEC will demonstrate a virtual POS using its Interactive Projection System.

Arya MM

[email protected]