McAfee India rolls out reward scheme for partners of RAKSHAK Retailer Program


Infotech Lead India: McAfee India has rolled out its latest reward scheme exclusive for partners of the McAfee RAKSHAK Retailer Program.


A registered McAfee Rakshak partner can win cash prizes and accumulate points that can be exchanged for a host of exciting gifts such as Bajaj Pulsar bike, diamond jewellery, Apple iPad, international holidays and lot more.


The offer is valid until the 29th of September 2012 on any purchase of McAfee’s 2012 consumer product range including McAfee AntiVirus Plus 2012, McAfee Internet Security 2012 and McAfee Total Protection 2012.


Partners can accumulate McAfee Rakshak points on every transaction and win a reward right from a minimum purchase of Rs 7500 to a maximum amount of Rs 300,000.


“Our reward schemes are in line with our efforts to generate maximized profitability for our channel partners, whilst empowering them to help consumers make informed decisions on online safety.  We currently have a base of approximately 1000 channel partners for the McAfee RAKSHAK Retailer Program and are aiming to increase this substantially through such regular incentive and loyalty schemes,” said Lubna Markar, senior marketing manager India & South Asia, McAfee.


Incepted in 2011, McAfee RAKSHAK Retailer Program is aimed at rewarding McAfee’s retail partners in India for purchase of the company’s consumer product portfolio. In addition to a simple and convenient point system that can be redeemed for exciting prizes, partners also receive support on branding & visual merchandising, dealer meets & engagement programs from McAfee.


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