iValue CEO: How they won customers in 2014; strategies for 2015

iValue InfoSolutions, a provider of digital asset protection services, foresees opportunities in Data, Network and Application (DNA) protection  and management area. With this prospect in mind, the company plans to add new categories like Datacenter Networking to its portfolio of services in 2015, said S. Sriram, CEO at iValue InfoSolutions, to InfotechLead.

In 2014, iValue focused on enterprise applications – availability, security, performance, scalability – to make them available on mobile/tablets. The market was driven by datacenter consolidation to drive efficiency, information consolidation to drive analytics and investment in information security to drive mobility needs.

Sriram summarized iValue’s strategies in 2014 to win customers as following:

# Vertical focus for both BFSI and Government focusing on pre-RFP stage helped us maximize width of offerings.

# Extending Data, Network and Application management offerings both in capex and

# opex forms made us more compelling to partners and customers in their hybrid cloud journey.

# Focusing on specific set of offerings with each of partners helped us align well, focus

better and thus win more for our partners.

# Working with partner front end teams in the market at their customer base helped us enhance partner engagement to the next level.

# Strategizing for each of our key OEM’s and then executing the plan in a structured

and focused way helped us grow at much faster rate than the market.

While election and the uncertainties surrounding that slowed down decision making during the middle of the year, the decisive mandate gave hopes for the next few years, he added. Also the economic recovery in the U.S gave a positive sign to Indian IT on the long term. Signs are strong for India also to get back to high growth rates augers well for future.

In 2014, iValue strategic intent continued to be understanding and addressing Customer business and IT challenges in Digital Asset Protection and Data, Network and Application (DNA of every business), in a customized and optimized way, through a partner of customer choice.

The company focused on adding relevant, compelling and complimenting offerings in the DNA management space for their partners to grow their business profitably. The company also completed all certifications required for addressing entire range of HDS offerings for their ASP program to help their partners address enterprise market with their ASP status.

Also, extending DNA management offering in private cloud and public cloud models helped their customer and partner migrating towards hybrid cloud model with flexibility to chose either capex or opex option based on business need from a single solution provider, Sriram said.

The year 2014 was a memorable year for iValue, says Sriram. The company has now expanded to 10 geographies with 110+ headcount.  It has achieved around 137 percent market growth over the last three years.

Talking about the investment plans in 2015, iValue chief said the company’s focus will be to add more DNA management offerings. This, according to Sriram, will help strengthen partner engagement team to empower and engage each of their focused partners on their complimenting offerings.

In 2015 the industry’s focus will be around key enterprise applications, Sriram said. Also, customers across size and vertical are shifting from private cloud model to hybrid cloud model.

In 2015, the company plans to engage application focused partners to maximize their profitable growth through their complimenting offerings in line with customer needs.  Additionally iValue will also strengthen their GTM to address hybrid cloud opportunities, Sriram added.

iValue has relationships with 20+ OEM’s and has done business with 5500+ customers through 400+ partners. iValue has a direct presence across 10 cities in India.

Rajani Baburajan
[email protected]