Japanese information and communication technology (ICT) company Fujitsu explained how its Retail Engagement Analytics helps retailers.
The Retail Engagement Analytics is a cloud-based analytics solution that integrates with Point of Sales and key retail information systems to improve customer experience and store performance.
The new solution is being showcased at the Fujitsu booth (#3805) at the National Retail Federation (NRF) BIG Show. It will be available from April 2016 with rollout starting in North America.
Having completed a successful proof of concept trial with an international fashion retailer, and with other trials planned, this new solution provides retailers with a transformational means of detecting, connecting and engaging with customers, Fujitsu said in a press statement.
Whether shoppers make a purchase or not, stores can now maximize sales opportunities and customer satisfaction by using in-built business process management to turn analytics insights into action, the company added.
“Today’s hyperconnected retail landscape requires technology solutions both online and in-store to enable a seamless shopping experience for both the retailer and the consumer,” said Marc Janssens, executive vice president of Retail at Fujitsu America.
“With brick-and-mortar stores continuing to be the epicenter of retail, Fujitsu is dedicated to developing and deploying the latest innovations for a completely integrated solution that improves the consumer experience while driving sales,” he added.
Edward Westenberg, head of Retail Europe for Cisco, said the company is excited to expand its global partnership with Fujitsu into the retail industry.
“Through Cisco’s Connected Mobile eXperiences delivered either on premises or from the cloud, our Wi-Fi infrastructure and the associated Cisco intelligent network capabilities allow our Retail customers to leverage the power of Fujitsu Retail Engagement Analytics in order to enhance the shopping experience and benefit from operational control, including location-based services, targeted advertisements, seamless and secure Wi-Fi onboarding, advanced analytics,” Westenberg said.