Entry-level storage market up 54% to $1.8 billion in Q1 2013: IDC

Infotech Lead India: The personal and entry-level storage market grew 73.4 percent year over year with 20.2 million units shipped in the first quarter of 2013.

IDC says global shipment value rose 54.1 percent to $1.8 billion.

Continued end user data growth, increased awareness on the need for data storage/back-up, declining average selling prices, and evolving vendor product offerings have attributed to the recovery in the entry-level storage market.

Liz Conner, senior research analyst, Storage Systems, said: “A year after the PELS market saw record declines due to the Thailand floods and resulting hard disk drive (HDD) shortage, the PELS market has recovered back to pre-flood levels.”

HDD vendors’ PELS unit shipments gained 14.7 points to grow to 76.1 percent market share.

The entry-level storage market is dominated by the mainstream non-HDD vendors, who saw unit shipments shares increase 3.5 percentage points year over year to 70.8 percent market share.

The entry-level storage unit shipments grew 1.2 percent. Specifically, the entry-level market saw strong growth in the higher bay devices (6, 8, and 12 bays), which saw units shipped grow 38.2 percent year over year.

In the personal storage market, dual-bay products shipments were up 43.6 percent. Single bay personal storage devices represented 96.8 percent of the personal storage units shipped in 1Q13.

Personal storage represents 99.1 percent of the PELS units shipped and 89.8 percent of the shipment value in 1Q13.

Worldwide Personal and Entry-Level Storage Shipment Value, Market Share, and Year-Over-Year Growth, First Quarter 2013 (shipment value in $M)

Vendor Type1Q13
Shipment
Value
1Q13
Market
Share
1Q12
Shipment
Value
1Q12
Market
Share
1Q13/1Q12
Growth
HDD Vendors$1,13163.0 percent$58450.2 percent93.6 percent
Mainstream non-HDD Vendors$45225.2 percent$43737.5 percent3.4 percent
Others$21111.8 percent$14312.3 percent47.9 percent
Total$1,794100.0 percent$1,164100.0 percent54.1 percent

Source: IDC Worldwide Quarterly Personal and Entry Level Storage Tracker, May 2013

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