The Centre in Bangalore will cater to all English-speaking markets globally and cover a diverse set of social media platforms to gain insights in order to improve the customer experience. By enhancing its social media listening capabilities, Dell will develop real-time customer insights, engage audiences and understand its customers and the market.
Over the past year, Dell has been working towards a one-hour-or-less response time on two leading social media platforms — Facebook and Twitter. With the help of the new Listening Centre, Dell will be expanding this response time beyond those two social media platforms.
“Dell India has played a key role in our customer support journey since 2001. Our Global Social Media Listening Centre in Bangalore will help support our English speaking customers in the social media space,” said Douglas Schmitt, vice president, Global Support & Deployment, Dell.