Enterprise networking vendor Dell today announced three key initiatives: digital business services, tie up with Microsoft to offer predictive analytics in a hybrid cloud setting and upgrade of Statistica analytics platform with enhanced big data capabilities.
The Dell initiative on digital business services has the potential to into the revenue of IBM, Wipro, Cognizant, etc. In fact, all Indian IT service providers are looking at digital business as their growth areas.
Dell digital business services
Dell said its digital business services help enterprises to redesign business processes to improve operational efficiency and engagement at every point in the customer experience through digital technologies.
Dell Digital Business Services (DBS) includes Digital Transformation Consulting and Digital Technology Services. Companies can assess their needs and create a plan to leverage digital technologies including analytics, mobile, social media and cloud, along with other emerging trends, such as the Internet of Things.
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Dell Services is already working with Zurich Insurance on digital innovation projects that look at the potential for the use of mobile, wearable and social technologies to engage with customers at the right time based on their needs.
University of Kentucky (analytics), Concordia University (analytics), American Red Cross (social media), Pie Mapping (cloud), and Hilton (mobility) are some of its other clients.
Suresh Vaswani, president, Dell Services, said: “With Digital Business Services, we help customers implement a digital strategy and get to the future faster.”
Forrester Research report said that successful digital businesses will work openly in an ecosystem to collaborate and partner in new ways.
A Gartner survey on 2 November said marketers are investing in the customer experience to drive business advantage and profitable revenue growth. Digital marketing spending averaged one-quarter of the marketing budget in 2014.
The survey found that of the 51 percent of companies who plan to increase their digital marketing budget in 2015, the average increase will be 17 percent.
Dell in pact with Microsoft to deliver analytics for hybrid cloud
Dell Software announced its partnership with Microsoft to deliver predictive analytics for hybrid cloud.
The tie-up between Dell Software and Microsoft will enable enterprise clients to use Dell Software’s recently acquired Statistica analytics platform in tandem with the Microsoft Azure Machine Learning Service.
With the combination of Dell Statistica and the Azure Machine Learning Service, customers get the robust predictive analytics capabilities they desire while enjoying the many advantages of a cloud deployment, all while maintaining proper compliance and security.
Joseph Sirosh, CVP Cloud Machine Learning, Microsoft, said: “It’s a great example of how Azure Machine Learning enables revolutionary capabilities for operationalizing advanced analytics and building cloud-based production systems from on-premises software.”
Dell Software launches big data analytics module
IBM is one of the big IT vendors in the big data analytics space.
Dell Software today launched its big data analytics module within its Statistica advanced analytics platform.
The integration gives Statistica users the ability to crawl unstructured data, including web content and publicly available social data from sites such as Facebook and Twitter, as well as write that data directly to Hadoop Distributed File Systems (HDFS) to further facilitate in-depth big data analytics.
IBM just announced a deal with Twitter to tap enterprises in a big way.