Enterprise networking vendor Cisco today said Allianz Stadium and Etihad Stadium in Australia have deployed its Cisco StadiumVision 4.0 solution.
Chris White, general manager and senior vice president, Cisco Sports & Entertainment Solutions Group, said: “Cisco StadiumVision was a ground breaking solution for Cisco, and this new version builds upon that legacy while embracing principles of the Internet of Everything.”
The release of Cisco StadiumVision 4.0 is part of the company’s strategy towards strengthening the Internet of Everything (IoE) business.
Cisco said Allianz Stadium and Etihad Stadium in Australia are the first to implement the centrally-managed solution that delivers customized and dynamic content through a Cisco Connected Stadium network.
The latest version of the Cisco stadium solution, which is part of the Cisco Connected Sports & Entertainment portfolio, has new HTML5 runtime on the SV-4K digital media player, allowing for the simultaneous display of two HD video sources and synchronization between screens.
These capabilities allow for broadcast quality experiences, with scrolling tickers and scores, while also supporting Luma-Key effects, which allow advertisements on the edges of the screen to blend with the game.
In addition, screens throughout the venue are now capable of having a video background layer, dynamic text, and rotating animated logos, all of which create a more visually immersive and interactive experience.
Teams have already realized significant revenue growth through the solution, and this new version will open greater business opportunities for the venue and teams through targeted advertising, sponsorship activations, promotions, branding and more.
Piers Thompson, general manager, Strategy & Projects, Allianz Stadium, said: “StadiumVision will aid us in delivering an even better fan experience at our venue, one that is unparalleled elsewhere.”
Cisco has already supplied its customized stadium solutions to 275 venues in 35 countries around the world.