Wireless networking provider Aerohive has launched its personalized engagement platform for retailers, enabling retailers to rapidly deploy, test and adopt the latest apps for loyalty and customer engagement.
Designed for the retail market, Aerohive’s Personalized Engagement Platform will allow physical retailers to lay the foundation for tailored customer experiences.
In a statement Aerohive said that the platform will enable retailers to build relevant relationships with customers, which they can subsequently monetize through repeat business and advocacy. Aerohive’s secure, scalable mobility platform connects all wireless devices in the retail store in a way that easily evolves with these retail trends.
The platform is designed to deliver incremental personalization via targeted engagement that increases in relevance throughout the customer lifecycle. Retailers can continually evolve their engagement with customers through personalized offers, such as digital coupons to returning customers, real-time news about current sales, and location-aware loyalty apps.
Offering opt-in log-ins for Wi-Fi access, retailers can leverage in-store connectivity to build elegant and privacy-sensitive interactions with customers.
By creating tailored customer experiences, retailers foster strong brand loyalty. This increased customer trust and loyalty lead to more repeat purchases and higher value per purchase, thereby monetizing the relationship.
Along with this, retailers can also leverage Aerohive’s strategic partnerships with leading retail analytics provider Euclid and mobile device management provider AirWatch. The seamless integration of Aerohive’s solution and its partners’ solutions offers physical retailers the ability to optimize business operations, increase efficiency and better engage shoppers.
Aerohive is also launching enhancements to its in-store Wi-Fi solutions that include the ability to use social media logins for Wi-Fi access and PCI 3.0 reporting.