AD&D market to generate $80.6 billion revenue in 2012, up 3.7 percent in 2011

Infotech Lead India: The Application Development & Deployment (AD&D) market is likely to generate  $80.6 billion revenue in 2012, up 3.7 percent over the 2011 revenue of $77.8 billion.

Within the AD&D markets, the Relational Database Management Systems (RDBMS) market stands out with a 34 percent market share. It is by far the biggest individual market and it is led by Oracle, which has nearly a 50 percent share compared to other vendors. Unlike other mature markets, RDBMS is forecast to outperform most AD&D markets with high single-digit growth in 2013 and beyond.

The honor of highest forecast growth across AD&D markets belongs to the $228 million Distributed Cache Services Managers market. Products in this market cache data that is used frequently to materially improve application performance. This market grew 15.9 percent in the first half of 2012 (1H12) and it is expected to grow at a similar rate in 2013 and beyond.

Data Integration and Access Software (DIAS) is a structured data management market with revenues of more than $4 billion and is experiencing growth on par with the RDBMS market with which it has a close relationship. IBM is the leader in DIAS with 17.5 percent market share, followed by the SAS Institute and Informatica. Growth between 2012 and 2016 will remain strong in the DIAS market as enterprises search for ways to better integrate their increasingly distributed computing environments.

The Process Automation Middleware (PAM) market is another high growth market that supports modern application development methods through tools such as business process management suites. This market is expected to gain momentum over the 2012-2016 forecast period as enterprises look for more efficient ways to build and maintain mission critical applications.

Within the Business Intelligence market, End-User Query, Reporting, and Analysis as well as Advanced Analytics show high relative growth. This pair of markets will experience growth in the high single digits in 2013 and beyond.

The mushrooming growth in data and the need to leverage this data in real time is driving growth across the analytics markets. Market leaders include SAP, IBM, SAS, and Oracle, while the second tier is fiercely disputed by vendors such as MicroStrategy, QlikTech, Information Builders, Tableau Software, Actuate, Panorama Software, and TIBCO. These two markets combined are expected to grow at a compound annual growth rate (CAGR) of 8.6 percent through 2016.

“Across the AD&D markets, higher growth is being experienced where markets are aligning with or supporting mobile, cloud, social, and big data areas,” said Stephen D. Hendrick, group vice president for Application Development & Deployment research at IDC.

The AD&D market is dominated by 3 vendors – Oracle, IBM, and Microsoft – which hold a combined market share of 54.7 percent. Despite the leadership position of these vendors, the AD&D markets continue to evolve and transform, providing many opportunities for vendors who place a premium on innovation.

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