Infotech Lead Asia: Seagate Technology has launched two new storage products in the Indian market – Seagate Wireless Plus and Seagate Central.
The product launches — announced in Delhi on Tuesday — are aimed at gaining additional market share in wireless storage space.
Rajesh Khurana, country manager, Seagate Technology India, who addressed a press meet, did not reveal its strategies to increase the current market share.
In a February 2012 report, IDC forecasts the global HDD industry will post unit shipment growth of 7.7 percent in 2012, and a compound annual growth rate of 9.6 percent from 2011 through 2016.
Due to the supply constraints from the Thai floods, IDC says HDD prices have risen in recent months. It says HDD vendors are taking advantage of this to reset prices and rebound from “some of the excessive price erosion that began in 2009.
IDC expects year-over-year HDD revenue growth to exceed shipment growth in 2012, setting a precedent for the industry. Assuming HDD makers are successful with the upcoming launch of hybrid solid state hard drives, or hybrid SSHDs, IDC says industry revenue could approach $50 billion by 2016.
Seagate Wireless Plus mobile storage is priced at Rs 16,000 (excluding local taxes).
The price of Seagate Central Shared storage is Rs 10,500 (2TB); Rs
14,400 (3TB) and Rs 17,700 (4TB) (excluding local taxes).
At the press meet, one mobile enthusiast said: “Who will buy these products at high costs. Smartphones priced at Rs 10,000 and above are selling for EMIs now.”
Smartphones and tablets offer amazing new opportunities for Seagate to provide new consumer storage solutions in an increasingly mobile world.
During the fiscal second quarter ended December 28, 2012, Seagate reported revenue of approximately $3.7 billion, shipping 58 million units. Seagate reported gross margin of 27.6 percent and net income of $523.
Futoshi Niizuma, executive director of sales for Japan, South Asia, ASEAN and ANZ, says Seagate developed wireless storage concept to assist consumers to connect to their documents, movies, photos and music, especially when they can’t connect to the Internet.
Seagate Technology says Seagate Wireless Plus mobile device storage is designed to wirelessly stream content for up to eight smartphones or tablets with enough space for up to 500 high-definition movies.
The new Seagate Wireless Plus now includes a 10-hour battery life to match that of most tablets and smartphones.
Seagate Wireless Plus mobile device storage is accessed through the mobile Seagate Media app for Apple iOS, Android and Kindle Fire HD devices. Seagate Media app has been developed for all major mobile devices, including Android, Kindle Fire HD, Apple iOS and will also work with just about any device that can connect to a Wi-Fi network.
Meanwhile, Seagate Central shared storage, the first storage device to feature a Smart TV app for access to files on the big screen, delivers automatic backup for the entire home, access to digital movies and music from networked devices, as well as remote access from outside
a home network.
“This is the ideal backup solution for the family, who increasingly have multiple computers, tablets and smartphones,” said Futoshi Niizuma, executive director of sales for Japan, South Asia, ASEAN and ANZ.