Samsung Telecommunications America On Tuesday announced the launch of Samsung 360 Services for Business.
Samsung 360 Services for Business includes technology support, mobility support, enterprise mobility management (EMM) and value added services for deployment, security, applications and device care.
Recently, Apple and IBM announced their partnership to strengthen focus on enterprise business.
Tim Sheedy, senior analyst, Forrester Research, said: “There are a lot of iPads in businesses across Asia Pacific, and companies are looking to formally support them — but Microsoft has been the standout provider here, stealing business away from Apple.”
By associating with IBM, Apple is getting a strong partner that can operate across geographies and help with the entire enterprise mobility strategy, from hardware to apps and systems integration.
Samsung 360 Services provides a single point of contact for enterprise customers to manage and support devices, services and solutions.
“We’ve listened closely to our customers when they talk about their pain points. They struggle to manage the complexities of BYOD and mixed-device environments,” said Robin Bienfait, chief enterprise innovation officer for Samsung Electronics.
Samsung is piloting 360 Services with multiple Fortune 1000 companies in preparation for a global launch in early 2015.
By working with these pilot customers, Samsung is developing a real world based approach to solutions that are tailored to businesses across all major industries.
As businesses rapidly adopt big data, cloud, social business and mobility, the seamless integration of core technologies becomes essential to creating a more collaborative and agile business. Samsung 360 Services supports an open ecosystem with the flexibility to work across platforms, device types, hardware manufacturers, operating systems and a range of EMM platforms.
Customers gain value from their existing technology investments and will be able to easily integrate new solutions with full support of BYOD, BYOA and mixed-device environments.
Enterprise is a top global strategic business priority for Samsung and Samsung 360 Services creates a platform for further growth.
In the U.S., Samsung holds 35 percent share of volume of smartphones that are purchased by and for business users.
The worldwide enterprise mobility management (EMM) software market is in the midst of rapid change and consolidation as customers’ needs have shifted from device management to a broader set of requirements around application security and data protection.
IDC in its October 2 report placed six vendors – AirWatch, Citrix, Good Technology, IBM, MobileIron, and SAP – in the “Leaders” category for 2014, with five others – BlackBerry, LANDESK, SOTI, Symantec, and Trend Micro – recognized as “Major Players.”
The EMM market has evolved to include a collection of technologies that span across the functional areas of endpoint management, policy management, identity, network security, data protection and management, application security, and application life-cycle management, said IDC.