NRF 2015: Wi-Fi gains momentum at US retailers

82 percent of large to medium-sized retail participants have already deployed in-store Wi-Fi, said a survey.

The survey said 57 percent of enterprise retail participants offer both customer and employee Wi-Fi.

27.5 percent of retailers report that customer loyalty increased due to deploying in-store customer Wi-Fi.

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70 percent of retail participants currently outsource their store level WAN to managed service providers.

34 percent of retail participants will update their store level Wi-Fi technologies in 2015.

The study was commissioned by EarthLink Holdings, a managed network and cloud solutions provider, research consultants IHL Group and cloud-managed Wi-Fi solutions provider AirTight Networks. The focus of the study was to provide insights into the retail industry’s plans for store networking, Wi-Fi, security and engagement.

According to IHL Group, nearly 70 percent of specialty retailers are designing their next Point-of-Sale system based on a central order management system, which will put up to five times more load on the network for core store transactions than most retailers use today. To accommodate this load, many retailers will require an update of their WAN infrastructure.

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