Nestle has selected Orange Business Services for supplying guest Wi-Fi and Internet service to Nespresso’s boutiques on five continents to improve in-store customer experience with its digital channels.
Headquartered in Lausanne, Switzerland, Nespresso operates in 69 countries and has more than 12,000 employees. In 2016, it operated a global retail network of more than 600 boutiques.
Nestle Nespresso works with more than 70,000 farmers in 12 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes.
Customers can connect to the in-store guest Wi-Fi service and immediately and securely browse the internet and connect to the Nespresso portal and download the Nespresso app, visit Nespresso.com to access digital services, browse the latest news or get further product information. Guests with the Nespresso app can immediately connect to it.
Orange delivers managed guest Wi-Fi service, including the local internet connections, and ensures that it complies with strict and changing regulatory and legal constraints. It also provides customers with a consistent experience at all locations.
Nespresso connects with its customers digitally at its boutiques. It provides support to communicate about the latest campaigns, maintaining a link with Nespresso’s connected customers. The guest Wi-Fi service complements the 27 Nespresso Customer Relationship Contact Centers (CRC) managed by Orange Business Service.
“We put our customers at the center of everything we do, and offering secure internet connectivity in our boutiques is part of the experience that we create for them. Orange Business Services will help us realize this with a service that will play a role in our omnichannel services portfolio,” said Jean-Paul Le Roux, global B2C Head at Nespresso.
“With our global local approach, we can also offer Nespresso on the ground support and services in all the markets where they operate,” said Helmut Reisinger, executive vice president, International at Orange Business Services.