Markor selects IBM MobileFirst to improve customer experience

Markor International Home Furnishings has selected IBM MobileFirst for iOS app to improve customer shopping experience.

Sales associates using iPhones or iPads can place orders, demo products and show 3D images of custom furniture with IBM MobileFirst iOS app.

The company said sales associates can also help customers to browse home furnishing, offer to record their references and capture purchase details on their iPhones or iPads and feed that data into its back-end systems.

This apart, the feeded data can be analyzed to classify customers’ historical buying behaviors, improving product recommendations as well as to guide Markor on the design of new products and pricing.

According to IBM, its MobileFirst for iOS will address the requirements of lifestyle and home furnishing retailers.

The apps are delivered in a secure environment and can be customized for any organization and easily deployed, managed and upgraded via cloud services from IBM specifically for iOS devices.

IBM MobileFirst for iOS apps are available to enterprise customers in banking and financial services, healthcare, retail, insurance, telecommunications, energy and utilities, industrial products, travel and transportation, electronics and government agencies.

IBM mobile apps

“With the help of Apple and IBM, we will use analytics to provide our customers more personalized, efficient and high-quality service ideally suited to their unique tastes and preferences” said Richard Feng, Chairman & CEO of Markor Investment Group.

In May, IBM helped Ionic to combine its drag-and-drop app design capabilities with the IBM MobileFirst Platform.

In March, Apple and IBM delivered three new enterprise applications developed for iOS as part of their ongoing IBM MobileFirst for iOS partnership to address key priorities for the banking and financial services, airline and retail industries.

In February, IBM MobileFirst Platform powered Shiseido, a cosmetics manufacturer, to develop and secure an enterprise mobile app to provide new customer services, customer-centric product improvements and social innovations.

Shilpa Khatri

[email protected]