Latest IBM MobileFirst Platform announced

Enterprise IT vendor IBM today announced the new IBM MobileFirst Platform for organizations to manage a number of apps and support mobile adoption.

More than 50 percent of organizations plan to develop six or more apps in the next 12 months. 85 percent of companies admit to a backlog of up to 20 apps.

Organizations’ app related challenges include security, integration and management. Troubles will be more if apps span multiple types of phones and tablets, tasks and user responsibilities.

IBM MobileFirst Platform can more secure, personalize and integrate data from multiple sources to improve the user experience.

IBM

Clients can use the platform to build and deploy mobile apps, or integrate apps built with third party tools. It is optimized for native, HTML5 and hybrid development, or any combination of these approaches. IBM also offers a tailored version of the platform, designed specifically for native iOS development.

“We want our developers to focus on building new features that deliver an amazing experience to the 40 million users of our fitness apps, not losing time worrying about back-office infrastructure administration,” said Joe Bondi, CTO, RunKeeper.

A recent commissioned study by Forrester found that using the IBM MobileFirst Platform results in an ROI of nearly 107 percent, with payback time of less than eight months, compared to individually integrating disparately built mobile apps into the enterprise.

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