IBM empowers Chinese farmers with MobileFirst

IBM has formed a partnership with Sinofert Holdings, a fertilizer producer and distributor in China, to develop new mobile app that will help millions of farmers across the country increase crop yields.

By leveraging IBM’s MobileFirst Platform Sinofert plans to help its sales force improve decision marking from the field, better anticipate demand and offer customers more relevant products and services.

The announcement also coincides with IBM gaining a position as Worldwide Leader in IDC’s MarketScape: Worldwide Mobile Application Development and Testing Services 2014 Vendor Assessment.

IDC recognized MobileFirst for its capabilities in analytics, data, security and cloud to deliver innovative solutions.

The mobile app solutions empower employees to make more effective decisions and enhance customer interactions; help developers create, deploy, manage and secure mobile apps, on-premise or in the cloud; and enable organizations to manage and secure mobile devices, applications, content and transactions with confidence, IBM said.


Considering these same capabilities, Sinofert selected IBM MobileFirst to power its network that includes 17 branch offices, nearly 1,700 sales outlets, more than 600 transit warehouses and 2,100 distribution centers.

The deployment was carried out with IBM Business Partner Enwaysoft Software Technology.

“Investing in industry-specific mobile solutions has enabled our organization to gain a more timely, holistic view of our entire sales and operations process, and provide insight to make better decisions about business development and growth plans,” said He Pingshi, project manager,Sinofert Holdings Limited.

“The apps have been critical to improving the productivity and responsiveness of our sales team and increasing satisfaction among our farming customers,” Pingshi added.

The app has helped the company’s sales team to easily check product pricing, client profiles, open new accounts, update client records, plan sales visits and place orders – anytime, anywhere. It helped them to place orders instantly, streamline the entire sales process and cut delivery times to an average of 10 days.

Rajani Baburajan

[email protected]