IBM and Apple ready with MobileFirst for iOS solutions for biz

IBM today said its MobileFirst for iOS solutions are now available to enterprise customers in banking, retail, insurance, financial services, telecoms, governments and airlines.

Citi, Air Canada, Sprint and Banorte are IBM clients announcing support for IBM MobileFirst for iOS solutions.

Bridget van Kralingen, senior vice president, IBM Global Business Services, said: “Our collaboration combines IBM’s expertise and unmatched position in enterprise computing, with Apple’s user experience and excellence in product design to lift the performance of a new generation of business professionals.”

CEOs of IBM and Apple

Philip Schiller, Apple’s senior vice president of Worldwide Marketing, said: “The business has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”

IBM MobileFirst for iOS apps help employees access their company’s full capabilities wherever they interact with clients.

IBM MobileFirst for iOS apps — built exclusively for iPhone and iPad – are embedded with analytics and linked to core enterprise processes. The apps can be customized for any organization and easily deployed, managed and upgraded via cloud services from IBM specifically for iOS devices, with security across the data, app and device.

“Mobile innovations are driving profound impact on how Citi delivers superior client experiences, particularly those that extend our enterprise expertise all the way to the point of customer contact,” said Heather Cox, chief client experience, Digital and Marketing Officer for Global Consumer Banking at Citi.

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