HDFC Securities, a leading financial services provider in India, has selected IBM to launch a mobile app that allows clients to securely trade stocks, track and manage portfolios and market movements, as well as analyze industry research and trends.
India is undergoing mobile revolution and the recent digital initiatives from the Government of India have created a favorable environment for the financial services firms like HDFC to focus on mobile-based services.
By leveraging IBM MobileFirst Platform, HDFC Securities will be able to offer more advanced stock trading features and capabilities, and better engage with investors in an increasingly competitive space.
The apps can be integrated with core business processes and back-end data systems to allow HDFC Securities to efficiently manage user data in real time.
“These trading apps are core to our mobile enterprise strategy, helping our clients to seamlessly access their account status and trade from anywhere, at any time,” said Vivek Joshi, chief technology officer, HDFC Securities.
“IBM is helping financial institutions such as HDFC Securities unlock the full potential of enterprise mobility,” said Hitesh Shah, director- Software Segment, IBM India.
“The IBM MobileFirst portfolio provides the flexibility to develop apps that improve customer relationships and enable the delivery of new products and services built for specific user requirements in the financial services industry,” Shah added.