Cleartrip renews deal with Syniverse to provide SMS confirmations

Cleartrip, an online travel company in India, has renewed its deal with Syniverse to provide SMS confirmations for Cleartrip customers who buy tickets or book reservations.

Syniverse will supply its Mobile Enterprise Services to provide a messaging delivery platform to assist the online travel company to enhance its customer engagement by serving customers with transaction confirmations on the phone.

Syniverse’s Mobile Enterprise Services provides a SMS solution to enable companies’ back-end systems to be triggered and automatically send high-priority messages to select customers.

“Cleartrip is dedicated to making travel simple, and text messaging offers one of the simplest but most effective mobile channels, with 90 percent of text messages getting read within three minutes of delivery, according to Forbes,” said Sanjeev Sridharan, Vice President – Software Engineering, Cleartrip.