BT and Scala, a provider of digital signage technology, will work together to supply digital solutions globally.
Some of the industry verticals they will be targeting include retailers, retail banking, automotive showrooms, restaurants, hotels, etc. to provide a more engaging and personalized experience for customers in-store.
BT and Scala will provide digital solutions that enable the deployment of content and messaging to digital touch points in stores ranging from a tablet in the hands of sales associates / bank tellers to multiple screen video walls.
“The challenge for retailers is to provide the same level of customer experience in the store as the consumer is finding online. The same is true for retail banking, restaurants and hotels,” said Tom Nix, CEO of Scala.
BT is already a provider of Scala-based solutions supporting customers and delivers content services, from media production through to managed multinational end-to-end support, in various sectors.
Research shows that digital technologies influence 36 percent or $1.1 trillion of in-store sales.
“Retailers must blend digital and physical worlds so that customers have the same experience however and wherever they shop,” said Hubertus von Roenne, vice president, Global Industry Practices, BT.