BMW uses Level 3 CDN to speed information flow

Level 3 Communications announced that BMW is using Level 3 Content Delivery Network (CDN) services.

Using Level 3 CDN, BMW can accelerate the information flow between its Munich headquarters and its more than 4,000 dealers around the world.  Level 3’s CDN is part of a major BMW infrastructure upgrade.

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Using Level 3 CDN service, BMW has replaced DVD based distribution, which the company has been using since many years.  The solution by Level 3 is designed with better level of redundancy to ensure maximum availability at all times.

In order to increase the dealer and customer satisfaction, dealers utilize the information securely access key information as well as configure vehicles for customers according to their demand, apply software patches or upgrade navigation systems.

The respond to the requirement of customers, dealers can switch to Level 3 CDN from DVD based distribution. Dealers can then connect to the platform following authentication. The location of dealer is automatically detected by the solution and then the solution selects a server to provide fast and reliable performance. The Web URL and login credentials are checked by CDN solution, which can then download the data in seconds.


Level 3 has strong local presence, with specialists available in Germany and performance and support team across global markets.

To connect BMW’s headquarters directly to the Level 3 global network, Level 3 provided fiber optic cables including two additional routers located directly at BMWs premises in Munich. With its global network, Level 3 provides the bandwidth BMW needs to share large quantities of data with its dealers and business partners globally.

Level 3 and BMW have installed Dense Wavelength Division Multiplexing (DWDM) equipment at BMW’s headquarters, to prepare the implementation. This technology increases transmission capacity using existing fiber optic networks.

Southern Cloud, an over-the-top (OTT) platform has already selected Level 3 to provide Content Delivery Network (CDN) services.  The combination of the Level 3 CDN with its global Internet Protocol (IP) and fibre network enables Southern Cloud to migrate satellite subscribes to an IP-based delivery mode.

Level 3 also provides Secure, Enterprise-Grade Connectivity to Google Cloud Platform.

Shilpa Khatri
[email protected]