AT&T expands cloud-based video conferencing with Blue Jeans


AT&T and Blue Jeans Network have formed partnership to deliver on-demand video collaboration service — anytime on almost any device — to AT&T’s business customers.

The collaboration between AT&T and Blue Jeans will be added to AT&T’s mobility portfolio.

The service will benefit AT&T’s business customers who use AT&T Video Meetings as they can now host work sessions on almost any desktop, mobile device or conference room equipped for video.

The cloud-based video conferencing service from Blue Jeans makes it easier for customers to engage in virtual collaboration anytime anywhere.

Abhi Ingle, senior vice president, Advanced Solutions, AT&T Mobile and Business Solutions, said, “We’re taking complexity out of the equation. From mobile to desktop to the conference room, AT&T Video Meetings with Blue Jeans gives people the tools they need to collaborate over video, virtually whenever and wherever.”

blue jeansThere is a growing demand for video collaboration among AT&T customers as revealed by a recent survey conducted by the provider.

According to the survey, 95 percent of participants said that video collaboration improves business relationships while 73 percent prefer to discuss sensitive HR issues using video instead of audio alone.

Further, 87 percent want to connect with their remote manager over video and 80 percent of would rather speak with a customer using video.

“Despite all the advances in modern technology, the most powerful tool for business still remains the human face,” said Krish Ramakrishnan, CEO, Blue Jeans Network.

“Blue Jeans and AT&T share a goal of helping business customers collaborate face to face even when distance gets in the way. The power of our interactive video platform combined with AT&T’s industry-leading mobile network lets customers work together and more effectively,” Ramakrishnan added.

Blue Jeans has a strong market presence in the North American videoconferencing market, and its recognition is growing in Europe. These are the two largest markets for videoconferencing globally, according to Frost & Sullivan.