Syniverse announced a deal with Nimbuzz, a mobile communication and entertainment platform with over 150 million users, to enable authentication of Nimbuzz users via Syniverse’s Enterprise Messaging Service.
As part of the app’s installation process, an end user must enter his mobile number, which triggers an SMS containing a one-time password authentication code. The confirmation text message delivered to the end user, which is enabled by Syniverse’s platform with low processing latency, subsequently allows the user to complete the installation and activate the app. A similar process to verify identity will take place whenever one of Nimbuzz’s users across nearly 200 countries forgets a username or password.
Nimbuzz’s Enterprise Messaging Service integrates with email systems, allowing brands to send and receive relevant and contextual SMS messages from their email clients, with group messaging support and delivery tracking through a secure channel. The solution also can be paired with location-based services for a tailored, hyper-targeted campaign to enhance the end-user experience.