Enterprise software vendor SAP has launched SAP Shopper Experience, a retail mobile app.
The latest retail mobile app is aimed at improving consumer shopping experience with social media sharing, loyalty programs and a self-payment system for shoppers.
SAP also released the latest version of the SAP Retail Store Ops Associate mobile app, which allows store associates to execute core merchandising, inventory and customer service functions directly from the shop floor without leaving a consumer’s side.
The company made the announcement at the NRF 103rd Annual Convention and EXPO, being held January 12-15 in New York.
Peter Bucher, head of IT for Retail Stores for Migros, Switzerland’s largest retailer, said: “We’ve armed some of our employees with SAP Retail Store Ops Associate, an intuitive, easy-to-use app that lets them access vital and up-to-date product, availability and pricing information instantaneously from the store floor.”
SAP Shopper Experience enables retailers to offer consumers the ability to create collaborative shopping lists, redeem unique offers specific to a particular store and manage loyalty accounts.
For consumers, the app enables shoppers to self-scan merchandise and pay, as well as share offers with friends on Facebook — all from their mobile device while shopping in the store. The app is customizable to a retailer’s brand identity.
After linking a loyalty account, consumers are recognized and can review points, status levels and upcoming rewards. They can plan and easily collaborate with family members on shopping lists and locate the nearest store. Once they check into the store, shoppers receive personalized, local offers that they can share with friends.
While shopping, consumers can scan items to research product details and add items to their mobile shopping cart. Consumers can also instantly transfer their cart to the point of sale (POS) and avoid the check-out line by paying directly from their mobile device.
In addition to consumer engagement and conversion rates from integrated mobile offers, retailers benefit by providing self-service features that help reduce stores’ operational costs. SAP Shopper Experience is available on Android and iOS devices.
SAP Retail Ops Associate updates include the ability to order products, perform in-store markdowns, make inventory corrections and transfers, post receiving from vendors and distribution centers and provide access to product history and information.
Store associates can manage consumer requests with a few swipes, helping to boost sales, enhance consumer loyalty and optimize inventory accuracy and replenishment. SAP Retail Ops Associate is currently available on iOS devices.