Dominos India has adopted a new technology to improve customer service.
The food service company equipped its phone channel with Nuance’s Conversational IVR system to offer automated voice ordering to its customers.
This Conversational IVR platform is equipped with natural language understanding (NLU) technology, allowing customers to simply speak their orders naturally to self-serve, eliminating the need to wait on the phone or in physical lines.
The Conversational IVR system, now available in English and Hindi for the Delhi and NCR stores.
Dominos says that this technology provides a fast and intuitive process for customers to place their orders, streamlining the customer experience and improving the contact center efficiency.
Not only does this voice ordering system prevent the frustration of waiting on hold or in store lines for service, but it also allows the employees to focus on other tasks, such as fulfilling orders.
“In today’s digital world, customers expect their interactions with businesses to be when, where, and how they want,” says Jason Stirling, senior vice president and general manager, Nuance, Asia Pacific.
“This intelligent natural language solution is further proof of Domino’s commitment to offering innovative technology to create a remarkably quick, easy, and efficient experience for customers. Through equipping the phone channel with Nuance’s Conversational IVR system, Domino’s India is delivering the convenience that customers desire.”