Avaya strengthens China presence with new legal entity

Avaya China
Avaya has established a new legal entity to drive its operations in China and to enhance localization in this strategic market.

Avaya will be strengthening its ability to develop solutions locally and services to meet customer needs. With domestically manufactured products and the reduction of logistics barriers, the new operation will assist Avaya to bring advanced solutions to the customers.

Avaya (Shanghai) Enterprises Management will function as the hub for Avaya’s Greater China operation. The entity consolidates a number of functions including sales, marketing, services, order processing and manufacturing.

Avaya targets customer contact center and unified communications, and is making strong progress in the networking and video conferencing sectors in China.

The US company has established 9 offices in Greater China, including a global services center in Dalian and a global manufacturing and logistics center in Zhongshan that oversees production and logistics for a significant portion of Avaya products, including switches and telephones.

The Avaya R&D center in Beijing focuses on video conferencing technologies and also providing the development of solutions and applications for local customer needs, such as the VTM (Video Teller Machine) solution, which has been widely adopted in China by banks of all sizes.

“This legal entity is a milestone in Avaya’s localization efforts. It will also facilitate our future growth initiatives in China market, in which we will continue to invest,” said Nidal Abou-Ltaif, president for Europe, Middle East & Africa (MEA), and Asia-Pacific (APAC), Avaya.

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