Abu Dhabi Islamic Bank (ADIB) has decided to make investment in building a new Digital Studio to digitize its products and services to enhance customer experience.
The project also includes new IBM MobileFirst for iOS banking apps supported by IBM Cloud that empower the bank’s financial advisors to deliver engaging customer experience.
ADIB is a leading bank in the UAE with more than AED 110 billion in assets. Its 855,468 customers benefit from the third largest distribution network in the UAE with 88 branches and more than 757 ATMs.
The bank’s digital team will include experts from IBM Design and IBM Interactive Experience, the industry’s largest hybrid digital agency and consultancy, who will work side-by-side with ADIB to create personalized and engaging digital experiences such as new mobile banking apps for consumers.
“The introduction of digital studio at ADIB means we now have access to a team of dedicated IBM digital experts with proven experience designing compelling financial services and solutions. This studio will also play a major role in driving the various initiatives and projects across the bank to accelerate its digital transformation,” said Sagheer Mufti, COO, Abu Dhabi Islamic Bank.
The Bank will deploy the IBM MobileFirst for iOS Trusted Advice app, allowing their financial advisors to access and manage client portfolios from their iPads. The Trusted Advice app provides predictive information that enables advisors to gain insight for devising client scenarios and conduct more interactive client planning sessions.