Ecommerce platform Shopify, which already has 1 lakh active stores across 100 countries, is planning to launch 10,000 stores in India by 2015.
Shopify has announced a suite of initiatives to attract more retailers on its platform. The company is already supporting merchants through local offices offering set-up-support and free consultation on running their online store.
The company has also invested heavily in educating small medium businesses through running over 100 eCommerce workshops and webinars last year.
The platform is integrated with local payment gateways such as PayU India, Direct Pay, Citrus Pay and major credit cards. Merchants can also choose to receive payment via money order, bank deposits and cash-on-delivery.
In a statement Shopify said that their merchants would soon be able to offer their customers the option of paying by installments via the EMI facility. Shopify has partnered with local logistics firms such as Delhivery, Aramex to help merchants manage their orders seamlessly and cost effectively.
The Shopify platform comes with customizable, contemporary design templates that are easy-to-use, supports mobile commerce and is backed by a whole suite of apps that allow merchants to enhance the functionality of their store anytime.
Shopify officials said almost anyone can now launch a visually spectacular, well-designed and user-friendly online store in a few minutes. Shopify is one of the select few ecommerce platforms that allow merchants to manage their business on-the-go from a smart phone.
With the support of Airtel as a key channel partner, Shopify aims at helping millions of small business and individuals in India create high scalable and profitable online stores.
“The internet retailing in India during 2013 was Rs 170 billion and this is expected to grow at 12 percent per annum. Our objective here is to help unleash the dormant entrepreneurial talent of India and ensure that they succeed, by providing an easy-to-use, customized, economical and feature rich platform to get started,” says Harley Finkelstien, chief platform officer, Shopify.