Microsoft signs deal with Volvo Cars to develop automobile technologies

Volvo, Microsoft develop HoloLens
Enterprise IT vendor Microsoft announced its deal with Volvo Cars to jointly develop next generation technologies for automobile.

Areas of future collaboration between Microsoft and Volvo Cars could include autonomous driving technologies and the utilization of data generated from connected cars to create new services.

Autonomous driving will be one area of focus for advancing technology in automobile. Volvo Cars, as per a program called Drive-Me, will be giving 100 self-driving and connected cars, to real customers on real roads around the Swedish city of Gothenburg by 2017.

Other areas of cooperation are expected to include utilization of information gathered by cars and their drivers to enhance the driving experience and usage of predictive analytics to improve safety.

Klas Bendrik, chief information officer at Volvo Cars, said: “Technology will allow us to achieve not only a more sustainable and crash-free future but also new benefits for our customers and society. Together with Microsoft we aim to pioneer in this field.”

HoloLens, the world’s first fully untethered holographic computer demonstrated today at Microsoft’s headquarters in Redmond, USA, will redefine how customers first explore, buy and sell a car in future.

HoloLens showed how mixed reality might be used by customers to configure cars in three dimensions. With HoloLens, a powerful, wearable computer, holograms are mixed into the physical world.

HoloLens technology might liberate dealers from more traditional sales environments and allow them to take a car configurator out on the road in small Pop-Up stores, shopping malls or on the high street, opening up new sales channels and introducing cars to a far larger potential audience.

Baburajan K
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