IBM announced that USAA members are now using the cognitive capabilities of Watson technology.
With this development, USAA, a financial service provider for the military community, has become the first to commercialize the use of Watson as a consumer-facing application.
USAA provides insurance, banking, investments, retirement products and advice to 10.4 million current and former members of the U.S. military and their families
As part of this agreement, USAA is offering IBM’s Watson Engagement Advisor in a pilot to help serve military men and women as they transition from military to civilian life. Members can ask questions related to the transition and get answers from the database.
IBM Watson has analyzed more than 3,000 documents on topics exclusive to military transitions, so it provides a resource to members seeking answer to a specific question. For example, questions such as “Can I be in the reserve and collect veterans compensation benefits?” or “How do I make the most of the Post-9/11 GI Bill?” can be answered through the software.
“Putting Watson into the hands of consumers is a critical milestone toward improving how we work and live,” said Mike Rhodin, senior vice president, IBM Watson Group. “USAA’s innovative application is a prime example of how Watson’s cognitive intellect has the potential to empower individuals and organizations.”
The IBM Watson Engagement Advisor is extensively used as a customer engagement tool. It enables organizations to better understand customers based on their past history; engage individuals wherever, whenever, and however they choose; and gain insights from big data to make evidence based, informed decisions, IBM said.