IT services provider Dimension Data, a member of the NTT Group, announced its five-year IT deal with Amaury Sport Organisation (A.S.O.), promoters of the Tour de France, to improve the viewing experience of cycling fans.
Dimension Data will be the Official Technology Partner of A.S.O. on cycling events including Paris-Nice, Critérium International, Paris-Roubaix, la Fleche Wallonne, Liege-Bastogne-Liege, Tour de Yorkshire, World Ports Classic, Criterium du Dauphiné, Tour de France, la Course by le Tour de France, la Vuelta a Espana, and the Paris-Tours.
The main objective of the deal is to deliver and share the best race information speedily and in real-time with race commentators and the global viewing public.
“Optimizing the experience of fans, and providing them with a richer, more intimate experience of cycling is at the heart of our goal. Our focus is on harnessing technology to drive innovation in this exciting, high-performance sport,” said Brett Dawson, group CEO of Dimension Data.
According to a report by Dimension Data, by the end of 2016, customers will commonly be using up to seven different digital channels, in addition to the telephone.
Dimension Data said Organizations that don’t use digital customer engagement channels – that’s web chat, social media, SMS, smart phones and mobile applications, and even video – into their engagement strategies within the next two years, are likely to see their customers jump ship to competitors that do.