“SMBs rely heavily on computing devices, but their spending on IT services, such as network security, cloud storage and IT support, has not matched this growing dependence,” said Patrice Samuels, research analyst at Parks Associates.
The IT analysis report said that broadband providers, CE makers, and other technology brands have the opportunity to extend their existing relationships with SMBs by incorporating IT services into current service bundles.
SMB decision makers who are familiar with the benefits of an IT service are more than nine times more likely to subscribe than decision makers who are unfamiliar with the service, said Parks Associates.
Nearly 25 percent of U.S. SMBs are not too familiarity with the technology, offerings, or benefits of many IT services. Since SMBs rely on recommendations from other SMBs for IT product decisions, service providers need to create programs that incentivize their current SMB customers to share the information about their support experiences.