“The growth and structure of enterprise software marketplace are being shaped by factors and forces of decentralized purchasing, consumerization, mobility, influence of other emerging markets, cloud-based implementations, and new consumption models,” said Bhavish Sood, research director at Gartner.
Several trends in India software market:
# Software as a service (SaaS) adoption and development
# Open source software (OSS) adoption, and its broader market implications
# Changing buying behaviors and purchasing styles associated with digital business and the digital India initiative of Indian government
# Demand for specialized software vendors that can deliver on the digital business vision
Indian enterprises want to know how to use digital technologies, services and disciplines to create new growth opportunities. Businesses are getting ready to digitally transform, creating new organizations, and leadership roles.
Branded companies that sell to consumer markets are adopting digital applications to expand their digital footprint and strengthen their competitive positioning. Indian enterprises will be evaluating emerging technology solutions on innovation and business impact rather than cost and ease of deployment.
The Indian government is serious about leveraging information technology for effective governance.
The Digital India initiative is centered around three areas: digital infrastructure as a utility to every citizen, governance and services on demand, and digital empowerment of citizens.