India external storage market feels pain in Q1

IDC external storage tracker q1 16

India external storage market declined 5.5 percent year-on-year to $ 65.6 million in Q1 2016, latest Asia/Pacific Quarterly Enterprise Storage Tracker report from IDC showed.

The decline was driven by a slowdown in Telecom spending. Meanwhile, professional services, resource and education sectors had year-on-year growth in their storage deployments.

Banking, Professional services and Telecom organizations also contributed positively. IDC said increased adoption of All Flash Arrays (AFA) was seen across verticals due to better performance at an affordable price.

Moreover, recent technology advancements in flash has resulted in decreased prices thereby lowering the total cost of ownership.

IDC noted that all the leading players are facing tough competition in the market due to intense price war from small storage players.

According to Dileep Nadimpalli, Senior Market Analyst, Storage, IDC India, “We are expecting increased spending from 3rd party datacenter players and cloud providers due to increased demand for cloud hosting services. Across verticals, organizations are opting for cloud not only for ease of management and cost advantage but also for faster time to market.”

Further findings showed EMC continued to lead the market but witnessed a drop in its market share from 33.8 percent to 28.4 percent.

Dell witnessed growth due to uptake from professional services organizations.  HPE also had growth due to increase in 3PAR portfolio across verticals.