Enterprise storage systems revenue rose 14 percent to $11.8 billion in the third quarter of 2017, according to IDC.
Enterprise storage shipments increased 22.4 percent to 72.5 exabytes.
Storage revenue of original design manufacturers (ODMs) that sell directly to hyperscale datacenters increased 54.8 percent to $2.7 billion.
Sales of server-based storage increased 8.7 percent during the quarter and accounted for $3.5 billion in revenue.
External storage systems rose 4.1 percent to $5.6 billion.
“All Flash, software-defined, and converged/hyperconverged systems continue to be the driving force for traditional storage vendors. Hyperscalers again saw event-driven storage requirements lead to strong growth in this segment,” said said Liz Conner, research manager, Storage Systems at IDC.
Hewlett Packard Enterprise (HPE) is the top technology company in the global enterprise storage market with 20.2 percent share in Q3 2017.
Dell Inc is the second largest enterprise storage company with 18.8 percent share of revenue during the quarter.
NetApp finished third with 6 percent market share in enterprise storage space.
IBM has 4.3 percent and Hitachi has 4 percent share.
Dell was the largest external enterprise storage supplier, accounting for 28.8 percent share.
NetApp is the number 2 external enterprise storage with 12.5 percent share.
HPE is the number 3 external enterprise storage brand with 11.4 percent market share.
IBM has 8.7 percent share, while Hitachi has 8.3 percent share in the global external enterprise storage in Q3 2017.
The All Flash Array (AFA) market increased 38.1 percent to $1.6 billion. The Hybrid Flash Array (HFA) segment of the market continues to be a significant part of the overall market with $2.3 billion in revenue and 19.1 percent of the total market share.