EMC faced marginal decline in market share. IBM grew exponentially due to multi-million dollar deals from telecom and banking verticals. Except IBM, all other storage vendors witnessed a decline in market share as compared to Q2 2015.
IDC said the India external storage market witnessed a significant year-on-year growth in vendor revenue to $68.5 million in Q2 2015.
The growth was mainly due to a multi-million dollar deal from a Communications & Media organization. Storage market is expected to be further driven by projects around surveillance, e-governance, railways, healthcare and online education institutions.
Adoption of All flash arrays (AFA) is on the rise as they offer better performance at an affordable price due to advancement in technology and simmering price war between vendors. Software defined Storage is gaining traction across organizations due to benefits like ease in management, more control over infrastructure and cost reduction.
IDC said the increased adoption of Cloud, mobility and business analytics has increased the data volumes which in turn are pushing organization to deploy technologies like virtualization, de-duplication, automatic tiering, compression and thin provisioning to improve performance.
Communications & Media and Banking verticals will dominate the storage market. Professional services and government segment saw a decline in market share year-on-year but are expected to contribute huge demand in the coming quarters.
Dileep Nadimpalli, senior market analyst, Storage at IDC, said that the increased adoption of cloud is pushing public cloud providers to set-up and expand their India presence. This move would drive incremental storage demand from public cloud providers. Verticals like BFSI and Government are expected to invest more on the back of indirect demand and new initiatives.
The enterprise storage systems market is expected to grow single digit in terms of compound annual growth rate (CAGR) for 2014–2019. Spending in telecom and banking verticals is expected to grow in next couple of quarters. Government initiatives like UID, healthcare and Wi-Fi drive storage demand in near future.