Enterprise storage revenue rose 2.8 percent to $9.1 billion in the third quarter of 2015, said IDC.
Total enterprise storage capacity shipments grew 31.5 percent to 33.1 exabytes.
Original design manufacturers (ODMs) that sell directly to hyperscale data centers achieved 23.4 percent growth to $1.3 billion.
Sales of server-based storage rose 9.9 percent to $2.1 billion. External storage systems fell 3.1 percent to $5.8 billion.
Main storage vendors
EMC storage revenue fell 8.0 percent to $1,676.3 million. EMC market share in the global enterprise storage market fell to 18.4 percent from 20.5 percent in Q3.
HP storage revenue rose 16 percent to $1,488 million. HP increased storage market share to 16.3 percent from 14.4 percent.
Storage revenue of Dell dipped 1.6 percent to $899.4 million, while its market share fell to 9.9 percent from 10.4 percent.
NetApp revenue from storage business declined 12.8 percent to $651 million. NetApp’s storage market share decreased to 7.1 percent from 8.4 percent.
IBM revenue from storage was $584.6 million, falling 32.5 percent. IBM’s storage share dropped to 6.4 percent from 9.7 percent.
ODM vendors improved market share to 13.7 percent from 11.4 percent.
Liz Conner, research manager, Storage at IDC, said: “Spending on traditional external arrays declined during the quarter as infrastructure refresh, coupled with the demand for software-defined storage and cloud-based storage, drove investments more heavily in server-based storage and hyperscale infrastructure.”
IDC says the total All Flash Array (AFA) market rose 60.8 percent to $626.2 million in revenue during the third quarter of 2015. The Hybrid Flash Array (HFA) segment generated $2.4 billion in revenue and 26.5 percent market share.