Business intelligence (BI) software revenue — analytics, analytic applications and corporate performance management (CPM) software – in India is expected to grow 15 percent to $150 million in 2015, said Gartner.
“The BI and analytics market is undergoing change. The development of mobile, information, cloud and social media technologies has disrupted the market and shifted it toward self-service, cloud and analytics applications tailored for business users and information workers,” said Bhavish Sood, research director at Gartner.
The BI platforms segment revenue is forecast to reach $92.7 billion in 2015. All segments of the BI software market are expected to experience double-digit growth this year.
Senior executives are exploring the different styles of analytics to resolve their business imperatives. There is an emphasis on metrics management and the use of performance management. Early big data use cases have started emerging and have executive visibility – resulting into investments in BI and information management.
Move to the cloud and software-as-a-service (SaaS) and the widening of access to analytics are the two major trends shaping the BI and analytics market in India.
More than half of the employees in many organizations have access to BI. The buying of analytics is becoming influenced by business departments, said Gartner.
Indian enterprises adopting BI have the advantage of benefiting from earlier adopters in developed markets. Gartner suggested that enterprises should evaluate data discovery, geospatial and mobile based approaches.