Infotech Lead India: Printer manufacturer PANTUM on Thursday said it will focus on SMB and SOHO markets in India.
PANTUM aims to be among the top five printer brands in the country by 2015.
PANTUM’s India strategy will revolve around and reach quality of its products — reliable, affordable and environmental friendly printing solutions and services.
The printing company will cover 64 top cities in India by the end of this year and expects to cover over 100 cities by the end of 2013.
“We are committed to India market and aspire to be the top five printer brands within next three years. Our success in international markets in a short time gives us a lot of confidence for the India market and North is one of the key markets for us. Our strength in product innovation and R&D provides us the edge to succeed in highly competitive markets,” said Jackson Wang, president, PANTUM International.
Rashi Peripherals’ service centers in 65 locations will handle customer services. The company will focus on the northern market in the initial phase of its entry – including Lucknow, Patna, Ranchi and Punjab, with a parallel focus on the Eastern market.
The company will have 25 channel partners and about 1000 resellers. The company expects to double these numbers in the next one year.
PANTUM products are built to last 4-times longer than comparable printers, with fewer paper jams and much lower cost-per-page. The company’s pricing strategy is in-line with comparable printers; however with long-lasting printers, PANTUM products will offer cheaper costs per page over time than other printers.
“We are confident of our success in India; as we provide unparalleled value and competitive product quality. Our robust printers are best suited for the Indian market as they come loaded with special features extremely important and attuned to conditions such as high temperature, unstable voltage and dust,” said Alex Li, vice president, PANTUM International.
The company ranked fourth on a recent FORBES list of the 100 fastest growing companies in China.
“We have conviction in PANTUM’s printers; the company has a strong portfolio on offer with added advantage of low cost of ownership. We look forward to work with PANTUM and are positive that with these products we will be able to provide added advantage to our customers,” said Rajesh Goenka, vice president, Rashi Peripherals.